Job Postings
If you would like to be considered for any of the positions below, please click on the submit resume button to fill out the submission form.
For full job descriptions please email towne@townecareers.com
For full job descriptions please email towne@townecareers.com
SEO Analyst
Responsibilities as our SEO Analyst:
· Communicate SEO strategy, report on organic website performance, and be the day-to-day contact for any client-related SEO questions.
· Evaluate existing websites and document adjustments to bring up to usability and SEO best practices
· Research keyword phrases to identify most beneficial opportunities for targeting
· Use your SEO Analyst expertise to create strategy to target keyword phrases – both on page and off page
· Daily SEO monitoring of client websites
· Deploy tactics to execute on SEO strategy
· Track all keyword phrases and website pages to allow for analysis of trends in traffic and exposure
· Stay up to date on latest algorithm updates, industry trends, and news
Requirements for our SEO Analyst Include:
· Minimum 1-2 years’ experience in digital marketing and/or search marketing
· Deep knowledge and understanding of the latest shifts and requirements in SEO
· Proficient in Google Analytics, Google Tag Manager and Webmaster tools
· Adept at client-facing communication, including communication of SEO strategy and SEO campaign performance
· Experience working with content management systems (CMS) such as WordPress, Magento, or Hubspot is a strong plus.
· Experience targeting specific goals, focused metrics and KPIs when setting SEO strategy. Be prepared to discuss specific accounts, strategies, and achievements
· Knowledge of Ahrefs and SEMrush is a strong plus.
· Knowledge of PPC campaign management is a strong plus, but not required
· Creative thinker, assertive problem solver, and analytical mastermind
· Some experience working directly with customers
· Ability to manage multiple tasks in a fast-paced environment
· Communicate SEO strategy, report on organic website performance, and be the day-to-day contact for any client-related SEO questions.
· Evaluate existing websites and document adjustments to bring up to usability and SEO best practices
· Research keyword phrases to identify most beneficial opportunities for targeting
· Use your SEO Analyst expertise to create strategy to target keyword phrases – both on page and off page
· Daily SEO monitoring of client websites
· Deploy tactics to execute on SEO strategy
· Track all keyword phrases and website pages to allow for analysis of trends in traffic and exposure
· Stay up to date on latest algorithm updates, industry trends, and news
Requirements for our SEO Analyst Include:
· Minimum 1-2 years’ experience in digital marketing and/or search marketing
· Deep knowledge and understanding of the latest shifts and requirements in SEO
· Proficient in Google Analytics, Google Tag Manager and Webmaster tools
· Adept at client-facing communication, including communication of SEO strategy and SEO campaign performance
· Experience working with content management systems (CMS) such as WordPress, Magento, or Hubspot is a strong plus.
· Experience targeting specific goals, focused metrics and KPIs when setting SEO strategy. Be prepared to discuss specific accounts, strategies, and achievements
· Knowledge of Ahrefs and SEMrush is a strong plus.
· Knowledge of PPC campaign management is a strong plus, but not required
· Creative thinker, assertive problem solver, and analytical mastermind
· Some experience working directly with customers
· Ability to manage multiple tasks in a fast-paced environment
Website Project Manager
Our award winning Marketing team is seeking a versatile and creative Website Project Manager to join us! In this fast-paced position, you will work closely with a cross-departmental team of individuals to produce high-end custom websites for our clients in the manufacturing industry.
Job Duties:
Qualifications:
Job Duties:
- Lead website production projects from inception to launch
- As Website Project Manager, work directly with customers to finalize content, design and edits
- Clearly communicate roles during the production process to customer and internal team
- Partner with content creation, design, development, SEO, and QC teams at different phases of the project to deliver the highest quality finished product
- Make edits to websites inside CMS systems such as WordPress and HubSpot COS
- Maintain and enforce the project scope and timeline
Qualifications:
- The Website Project Manager must be obsessed with organization and attention-to-detail
- 1-2 years experience in website project management for B2B businesses
- Experience working with clients: client-facing is key!
- Knowledge of best practices in digital and new media marketing, as well as proficiency in SEO and web content development required
- UX and/or basic web development knowledge (HTML, CSS, Javascript) is a plus
- Ability to manage multiple tasks for high profile clients in diverse industry fields
- Ability to collaborate and communicate with various teams, and delegate tasks to them accordingly
- Knowledge of HubSpot, the manufacturing industry, and PMP certification a strong plus
- Design related background and/or eCommerce experience a plus
Director Enterprise Digital Marketing - Jacksonville, FL
Job Duties (include but not limited to):
•Lead, develop, drive, and support the implementation of comprehensive enterprise level digital (web, mobile, social and email) strategies, operations, and governance processes to drive competitive advantage, promote best in class digital practices and support go-to-market efforts that drive enrollment and across business segments.
•Collaborate and partner with internal stakeholders to develop a multi- year digital enterprise roadmap and vision for the enterprise to drive transformation across the enterprise and while building and implementing best in class digital capabilities
•Lead the planning, execution and optimization of all digital marketing campaigns, working closely with business segment teams to ensure alignment with the overall Corporate, Marketing and Sales strategies
•Provide leadership for the planning, development, execution, and optimization of all digital (mobile and web) work efforts across the Enterprise, including all owned digital properties
•Collaborate closely with the internal stakeholders to drive and evolve corporate website
•Act as key liaison with digital agencies and vendors to drive forward vision and priorities
•Evaluate and support the implementation of consumer digital programs that leverage intuitive user focused principles, branding, simplicity and that ensure intended and consistent consumer brand experience across digital channels
•Direct the flawless execution of integrated, targeted and personalized member email campaigns, aligned with business priorities, to drive plan enrollment and
•Lead the acceleration of select pilot programs to ensure they deliver actionable results
•Act as internal expert on digital industry trends and competitive activity to ensure the enterprise is abreast of the landscape
•Provide leadership for solutions and programs that accelerate the adoption of differentiating digital solutions across the enterprise that meet all compliance requirements
•Identify and drive organizational efficiencies across digital solutions currently in place in the organization
•Collaborate with others to drive the speed of digital capability and program review - and the development and deployment of digital standards (collaborating with Legal, Compliance, Medical, Service, Sales, and Business Operations)
•Define success metrics and implement analytics and reporting methods to measure and communicate success
•Continuously evaluate, and recommend and drive appropriate actions, related to web capabilities and presence, marketing alliances, and strategic partnerships
•Provide ongoing consultative direction to business areas to ensure digital capabilities support business objectives
•Manage a high performing team and help contribute to the development of future leaders
Job Requirements:
•Bachelor's degree in IT, Marketing or Business related field, or related work experience
•8+ years’ related work experience or equivalent combination of transferable experience and education
•Mobile, web and digital marketing leadership
•3-5 years direct supervisory/management experience
•Significant experience in the areas of website development, UX, mobile platforms, SEM, SEO, web analytics, conversion optimization, display advertising and email marketing
•Deep understanding of the digital environment and evolving tools and platforms used to drive business outcomes
•Curiosity and entrepreneurialism with the ability to collaborate with others to set a vision, orchestrate a process to execute on that vision, establish an effective governance process, and influence and inspire others
•Demonstrated in-depth understanding of digital and social trends across devices and channels (desktop to mobile, A.I. through social)
•Demonstrated experience in creating, implementing and measuring winning digital strategies, solutions and programs that drive desired business outcomes
•Strong leadership and collaboration skills, with a willingness to continually embrace personal and professional development
•Proven track record of strategic decision making and problem solving, with a strong data-driven approach
•Demonstrated thought leader with expertise across digital marketing channels
•Excellent project leadership experience with demonstrated success in managing multiple facets of integrated digital marketing efforts
Preferred:
•Experience in health- related category
•Master’s degree MBA or other advanced degree
•Lead, develop, drive, and support the implementation of comprehensive enterprise level digital (web, mobile, social and email) strategies, operations, and governance processes to drive competitive advantage, promote best in class digital practices and support go-to-market efforts that drive enrollment and across business segments.
•Collaborate and partner with internal stakeholders to develop a multi- year digital enterprise roadmap and vision for the enterprise to drive transformation across the enterprise and while building and implementing best in class digital capabilities
•Lead the planning, execution and optimization of all digital marketing campaigns, working closely with business segment teams to ensure alignment with the overall Corporate, Marketing and Sales strategies
•Provide leadership for the planning, development, execution, and optimization of all digital (mobile and web) work efforts across the Enterprise, including all owned digital properties
•Collaborate closely with the internal stakeholders to drive and evolve corporate website
•Act as key liaison with digital agencies and vendors to drive forward vision and priorities
•Evaluate and support the implementation of consumer digital programs that leverage intuitive user focused principles, branding, simplicity and that ensure intended and consistent consumer brand experience across digital channels
•Direct the flawless execution of integrated, targeted and personalized member email campaigns, aligned with business priorities, to drive plan enrollment and
•Lead the acceleration of select pilot programs to ensure they deliver actionable results
•Act as internal expert on digital industry trends and competitive activity to ensure the enterprise is abreast of the landscape
•Provide leadership for solutions and programs that accelerate the adoption of differentiating digital solutions across the enterprise that meet all compliance requirements
•Identify and drive organizational efficiencies across digital solutions currently in place in the organization
•Collaborate with others to drive the speed of digital capability and program review - and the development and deployment of digital standards (collaborating with Legal, Compliance, Medical, Service, Sales, and Business Operations)
•Define success metrics and implement analytics and reporting methods to measure and communicate success
•Continuously evaluate, and recommend and drive appropriate actions, related to web capabilities and presence, marketing alliances, and strategic partnerships
•Provide ongoing consultative direction to business areas to ensure digital capabilities support business objectives
•Manage a high performing team and help contribute to the development of future leaders
Job Requirements:
•Bachelor's degree in IT, Marketing or Business related field, or related work experience
•8+ years’ related work experience or equivalent combination of transferable experience and education
•Mobile, web and digital marketing leadership
•3-5 years direct supervisory/management experience
•Significant experience in the areas of website development, UX, mobile platforms, SEM, SEO, web analytics, conversion optimization, display advertising and email marketing
•Deep understanding of the digital environment and evolving tools and platforms used to drive business outcomes
•Curiosity and entrepreneurialism with the ability to collaborate with others to set a vision, orchestrate a process to execute on that vision, establish an effective governance process, and influence and inspire others
•Demonstrated in-depth understanding of digital and social trends across devices and channels (desktop to mobile, A.I. through social)
•Demonstrated experience in creating, implementing and measuring winning digital strategies, solutions and programs that drive desired business outcomes
•Strong leadership and collaboration skills, with a willingness to continually embrace personal and professional development
•Proven track record of strategic decision making and problem solving, with a strong data-driven approach
•Demonstrated thought leader with expertise across digital marketing channels
•Excellent project leadership experience with demonstrated success in managing multiple facets of integrated digital marketing efforts
Preferred:
•Experience in health- related category
•Master’s degree MBA or other advanced degree
Quality Control Specialist
Major B2B Data, Platform and Technology Company is searching for a detail-oriented individual to fill the Website QA Specialist position on our team. As the Website QA Specialist, you’ll be responsible for the quality of content and designs on websites being launched for multiple clients. Collaborating with Project Managers and Developers, you’ll be analyzing websites to identify errors, suggest user experience improvements, and troubleshoot with the development to correct bugs.
Job Duties:
Qualifications:
Job Duties:
- Perform QA/QC of website content to identify spelling and grammar errors, broken links, image formatting, tracking/analytics implementation, redirects, etc.
- Utilize browser testing tools to check for cross-browser and responsiveness issues of client websites
- Ensure implementation of SEO/SEM best practices; content structure, internal linking, title and meta descriptions
- Liaise with internal teams (e.g. Developers and UI/UX Designers) to identify system framework improvements
- Utilize best practices and new developments in the field of web design, website optimization, and SEO/SEM
- Provide unified content and consistent branding throughout all elements
- Perform image manipulation using Photoshop
- Perform website speed/load time testing and work with developers to implement
- Initiate website launches in WP Engine dashboard upon client approval, working with developers and other internal teams to time a perfect launch
- Make minor DNS adjustments (CNAME and A Records) in a variety of DNS toolsets
- Perform post-launch site scans with SEMRush for SEO, HTTPS, and other general issues
- Perform a post-launch QA/QC of website tracking/analytics implementation, and redirects
Qualifications:
- Bachelor’s degree (web design, communications, or marketing preferred); or equivalent experience in a related field
- Proven work experience in editing or website QA/QC
- Knowledge of best practices for web design and technologies
- Experience administering content in a CMS software (Wordpress preferred)
- Intermediate design and coding skills using HTML and CSS
- Excellent technical, communication, time management, and organizational skills
- Demonstrated ability to multi-task, set priorities, follow through, and work under tight deadlines
- Self-motivated, logical, innovative, enjoys a good puzzle, and sweats the details; someone who strives for better
- Demonstrated ability to successfully collaborate in a team environment, including the ability to positively give, receive, and embrace feedback